Alcoholic Drink Names You're Probably Mispronouncing

3 months ago 1

The names of alcoholic beverages aren’t all as easy to say as rum. Here’s how to pronounce 14 tricky ones—a mixture of drink types and the brands we know them by.

  1. Baijiu
  2. Cachaça
  3. Caipirinha
  4. Curaçao
  5. Hefeweizen
  6. Hoegaarden
  7. Kirsch
  8. Maraschino
  9. Moët
  10. Pinot Gris
  11. Sake
  12. Veuve Clicquot
  13. Viognier
  14. Weihenstephaner

Baijiu

Wu Liang Ye, a famous Chinese brand of baijiu. | Zhang Peng/GettyImages

Baijiu, meaning “white spirits,” refers to a wide variety of colorless Chinese grain liquors. According to Drink Baijiu, a website devoted to sharing information about the drink, “different types of baijiu can be as distinct as whiskey is to tequila.” The term is pronounced “BY-jyo.”

Cachaça

Cachaça on sale in Brazil. | Viviane Moos/GettyImages

Brazil’s most famous liquor is cachaça, a distilled spirit made from sugarcane. The word is pronounced “kah-SHAH-sah,” though the first and last vowels are often reduced to something more like “kuh-SHAH-suh.”

Caipirinha

A caipirinha on the beach in Paraty, Brazil. | Priscila Zambotto/GettyImages

Cachaça is the key ingredient in Brazil’s national cocktail, the caipirinha, along with lime and sugar. Caipirinha is pronounced “ky-pee-REEN-yah.”

Curaçao

A blue lagoon, made with blue curaçao, vodka, and citrus juice. | Yevgen Romanenko/GettyImages

Curaçao is a liqueur traditionally made from the dried peel of a type of orange found on Curaçao, a Caribbean island. The word is pronounced “KYUR-uh-soh,” but variations abound (e.g., “KYUR-uh-sow,” where the final syllable rhymes with cow).

Hefeweizen

Now you can properly order one at a biergarten. | kontrast-fotodesign/GettyImages

Hefeweizen is technically short for Hefeweizenbier, literally “yeast wheat beer” in German. It’s pronounced “HEH-fuh-vite-sen,” (“vite” like kite).

Hoegaarden

Who gardens? | SOPA Images/GettyImages

The name of this classic Belgian white beer is pronounced “HOO-gar-den.”

Kirsch

Kirsch is clear. | Jürgen Wiesler/GettyImages

Kirsch is pronounced “KEERSH.” It’s the name of a brandy made from black morello cherries—shortened from Kirschwasser, German for “cherry water.”

Maraschino

A turf club, which features gin, maraschino, vermouth, and more. | Brent Hofacker / 500px/GettyImages

Speaking of cherries, maraschino is a clear liqueur made from marasca cherries. Its name is borrowed from Italian, so the correct pronunciation is “mare-uh-SKEE-noh.” But so many English speakers say “mare-uh-SHEE-noh” that dictionaries accept that, too.

Moët

Moët at the 2019 Golden Globe Awards. | Joe Scarnici/GettyImages

Moët is shorthand for champagne produced by the French company Moët & Chandon. According to a company spokesperson, you should pronounce the t—“MOH-et”—because their namesake, 18th-century French vintner Claude Moët, had Dutch ancestors.

Pinot Gris

Pinot gris grapes in California circa 2010. | George Rose/GettyImages

But you shouldn’t pronounce the t (or the s) of pinot gris: “PEE-noh GREE.” The white wine variety is essentially the French version of Italy’s pinot grigio.

Sake

It's not called "socky." | LAW Ho Ming/GettyImages

Japan’s most famous alcoholic beverage—brewed from fermented rice—is technically pronounced “SAH-keh,” not “SAH-kee.”

Veuve Clicquot

Veuve Clicquot at the 2025 London Concours. | John Keeble/GettyImages

This French champagne brand name is pronounced “VUV klee-KOH.”

Viognier

Viognier grapes in an Israeli vineyard in 2021. | David Silverman/GettyImages

The name of this white wine (or more specifically, the type of grape certain white wines come from) from France’s Rhône Valley is pronounced “vee-ohn-YAY.”

Weihenstephaner

Weihenstephaner at its namesake brewery in 2009. | Miguel Villagran/GettyImages

A Weihenstephaner is any beer from the Bavarian brewery Weihenstephan. Pronunciation varies by accent, but American English speakers can’t go wrong with “vine-SHTEH-fah-nur.”

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