Alex Danco on the culture of gift-giving that powers Silicon Valley

3 days ago 1

Hey, nice to be back with you after a trip to Copenhagen and Paris. My first time in CPH—three main observations: (1) Everyone told me cycling was a big deal there and they were vastly underselling how much that is true, (2) go to the Louisiana Museum if you ever find yourself in the area (The Robert Longo exhibit right now is unbelievable), and (3), three and a half days was not enough time. I will be back.

As for Paris, well, after a couple years I was reminded that there is no place like Paris. Magique.

As for this week’s conversation: I flew up to Toronto for the day to interview Alex, a long time twitter mutual and writer who I’ve admired for the better part of a decade. Doing these interviews in person has their drawbacks, but getting to fly in for the day, be hosted by Alex at his home in the very suburban Toronto (my first time there), grab a slice from his local pizza shop, and enjoy a nearly four-hour (uncut) conversation in his studio while his eyes continued to light up with idea after idea was truly a treat. The fact that he played us into the episode with Steely Dan and pulled about ten books off his bookshelf while we chatted was icing on the cake.

There are many highlights, from Alex’s universal theory of gift-giving that powers innovation, why accountability in companies still matters, how to think about originality and moats in a world of AI, explaining why podcasts continue to hold such influence, and why human beings become something else in crowds.

I hope you enjoy it!

Alex Danco (Website, X, Substack) is a writer and Product Director at Shopify. Alex rose to prominence while writing his Snippets newsletter while at VC firm Social Capital in 2015. He wrote prolifically—about markets and financial systems, venture capital, startups, cities, culture, the technology-driven shift to a world of abundance, to name a few topics—through 2020, when he joined Shopify. Since then, he's had his hands full with Shopify and young kids, but recently published a flurry of new pieces on his blog while on paternity leave.

This conversation starts with one of Alex's most insightful ideas: that a culture of gift-giving underpins technology, innovation, and creative work, and is the key to solving many of capitalism's coordination problems. We then talk about what businesses will look like in a world of abundance: AI agents, massive and accessible infrastructure, and where moats might actually lie. Alex shares why AI-enabled creativity may resemble musicians finding their sound and how and where we might find internet-native subcultures in 2025. Then he explains what "the medium is the message" actually means across different content formats and why audio continues to thrive. We wrap up with Alex's thoughts on the U.S and Canada as someone who identifies with both places and by taking a peek into some of the books that have most influenced his thinking.

I've read Alex for years and I've always been impressed by how generative he is. That comes through in this conversation and I hope you are inspired to—like Alex—be more curious, creative, and most importantly, generous.

Available on Spotify, Apple, and YouTube.

(0:00): Intro to Alex
(1:28): Hampton
(3:23): Steely Dan Intro
(5:31): Coordination Problems and Silicon Valley
(21:55): Girard, Taboos, Priests and Kings, and Magical Enzymes for Creating New Things
(32:22): How Gifts Underpin New Things — Crossing Thresholds and Listening to Each Other
(44:09): Gifts vs. Performance, Gifts vs. Slop
(53:58): Overcoming “The Market for Lemons”: How Gifts and Market Mix and How Silicon Valley Resembles a Music Scene
(1:02:29): Bubbles and Generosity
(1:07:07): Patronage & Alignment
(1:11:37): Coordination in Companies, O-Ring Problems, Michael Scott, and AI
(1:25:51): Agency vs. Accountability
(1:31:54): Wide vs. pointy businesses and What Makes a Platform
(1:39:11): Moats, Leverage, and Figuring Out Your Sound: What Could Sam Altman Not Copy?
(1:50:06): AI, Originality, and Creativity
(1:55:15): Subcultures on the Internet and Frictionless Discovery
(2:00:25): What Does "The Medium is the Message" mean?: Hot & Cool Mediums
(2:11:57): Nixon-Kennedy Debates, Trump, Podcasts, Fox News, and the Decline of TV
(2:25:21): Alex's Podcast Diet
(2:28:52): U.S, Canada, and National Myths
(2:44:23): The Most Influential Books on Alex
(2:56:47): Learnings from Being in a Band
(2:59:05): Scammers
(3:02:55): Being a Dad
(3:05:24): The Best Gift Alex Has Received and the Gift He Hopes to Give

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