Analyze 500k reels a day to get insights

Market reports and social media opportunities for brands, companies, products, media outlets, political campaign teams.

Detailed customized reports segmented by topic/niche/vertical/geo/language/demographics:

• trends and sub-trends
• competitors and top players
• niche depth on Instagram and growth potential
• industry stats

See who creates and distributes trends - so you can learn from them, or hire them before your competitors do.

Track the evolution of content, the spread of memes, and the influence of viral content in your space to create a truly data-driven strategy.

Analyze posts, trends, businesses and creators by specific location (street/city/state/nation).

See the ideological landscape of reels, explore detailed stats and behavioral Insights of influencers and their audiences.

Forecast the effectiveness of campaigns, including ROI simulations.

Track profiles of influencers and competitors in real-time (each minute). Get regular updates to keep you informed on evolving trends. Get AI summaries to quickly notice the most critical changes.

Track your own page (or network of pages) to compare performance to others and your historic performance. Find reasons your content goes viral or fails.

Content & Audience Segmentation

• Geography: Analyzing content based on language, slang, and regional context
• Demographics: Estimating audience age, gender, financial status, and interests based on content preferences
• Affiliation Networks: Detecting connections between accounts and cross-followers
• Behavior Patterns: Identifying discussion starters vs "followers", and the duration of active discourse

Sentiment & Engagement Dynamics Analysis

We track the flow of engagement on content, such as:

• which posts receive bursts of engagement vs steady growth
• the activity of profiles, including time between registration and first engagement, IG stories they post

We analyze comment section in depth:

• categorizing sentiment as positive, neutral, or negative - is this influencer controversial and have aggressive viewers, or is it all sunshine and rainbows
• evaluating how different groups of people react to specific triggers
• measuring the quality of discussions, e.g. short comments vs long thoughtful debates
• assessing the tone and evolution of discussions over time
• seeing how quickly discussions lose momentum or continue to gain traction
• analyzing the "echo chamber" effect: how many unique users are participating vs repeated interactions

We store an archive of analyzed data.

Find what works in your niche, vertical, or industry (e.g Technology, AI, Politics, Business, Finance, Music, Fitness, Relationships, General memes, etc)

• See what content formats, hooks and other elements are performing right now, and what always performs well in your niche.
• Find lifecycle of viral trends - is it too late to use this specific trending content format or song?
• Find what people in your ideal audience are asking about - and answer these questions in your reels.

This gives you leverage over your content performance - you can use trends to your advantage before they become oversaturated, or focus on evergreen content approaches in your niche.

Find the right influencer for brand deals, collaborations, or analyze your competition using a detailed catalogue of influencers and theme pages.

See detailed info about each creator:

• exact percentages of niches/industries/topics that they post content about
• language, sentiment and tone of their videos
• what brands are they working with, what affiliations they have
• overlap of their Following/Followers with other creators
• how well their content performs (including recently vs lifetime)
• what traits do they and their audience have
• AI summary of compatibility with your brand
• detect fake virality and bought inorganic reach before partnering with an influencer

See their audience insights:

• percentages of audience (followers and commenters) based on geography, age, gender, financial status, interests, activity
• thoughtfulness and aggressiveness of comments (e.g. short comments vs detailed debates)
• are they content consumers or creators
• are they bots, etc

Or let AI do the work for you:

• get the list of best candidates - top-performing creators who align with your brand's mission
• personalize your outreach by understanding specific traits and interests - for example, if an influencer shares a passion for golf, we will flag this for you to create more impactful communication
• you can specify exactly what you're looking for in an influencer or content creator, create your ideal profile for search

Social Media Impact Testing

Our platform allows you to test the effectiveness of social media influence campaigns, headlines, hooks, angles. Predict the campaign ROI and measure the impact on a defined audience. Test responses to specific triggers (e.g. controversial topics). See if your efforts resonate with your target audience.

We simulate and test the effects of information triggers (like news events or product launches) to see how people react and how quickly content spreads. This helps predict the success of upcoming campaigns or trends.

Cross-Platform Trend Comparisons

Compare Instagram, TikTok, YouTube, and other platforms to understand how trends evolve and where they emerge first. We analyze:

• Trend crossovers between platforms
• Speed of trend adoption across different social networks
• Trend lifetime across different social networks

This way you will know where to expect upcoming trends and can use them to your advantage.

Bot & Fake Network Detection

We utilize sophisticated algorithms to identify bot networks, content farms, fake accounts and engagements, helping to clean up your social media campaigns and ensure you're reaching genuine audiences. Also detecting manipulated narratives, such as orchestrated PSYOPS, astroturfing.

We analyze 500k Instagram Reels per day, including:

• Descriptions and hashtags
• Engagement (likes, comments, shares)
• Speech recognition (hooks, sentiment)
• Creator's audience (follower quantity and details)
• Trends in comments and discussion topics, how deep the discussions are, and are they botted
• Engagement dynamics on comments (who's interacting and how much)

We gather data across tens of thousands of Instagram accounts, and regularly check profiles ensuring we provide accurate and up-to-date insights.