Ask HN: Do you add social login to your SaaS, or stick with email and password?

I recently launched a small SaaS and noticed a surprising drop-off at the signup page. Right now I only support the classic email + password flow.

I’m debating whether adding social sign-in (Google, GitHub, Apple, etc.) would meaningfully improve conversion, or just add complexity and support overhead.

For context: the product is LogoSmith, a lightweight AI logo generator I built for indie devs. Instead of random AI prompts, it uses a simple wizard (fonts, colors, style) and generates instant logos. I’ve seen interest, but the signup completion rate isn’t where I’d like it to be, which makes me wonder if login friction is part of the problem.

Curious how others here have handled this:

Did you see a noticeable bump after adding social login?

Any unexpected issues (abuse, vendor lock-in, user confusion)?

Is it something you’d recommend prioritizing early, or waiting until later?

Would love to hear real experiences from other SaaS builders.