Ask HN: How do you decide what to ship each week as a solo founder?

I’ve been building solo for a little while now. Some weeks feel clear. Other weeks, I’m debating between features, user feedback, marketing, and random (but sometimes good) ideas.

There's no real deadlines. It's just me and my partner trying to move things forward and build useful stuff for customers without thrashing between too many directions.

If you’re solo (or part of a tiny team), how do you figure out what’s worth shipping each week?

Do you plan it all Monday morning?

Do you have a goal each week?

Do you just ship what "feels" most urgent?

Curious to hear how others make these calls>?