Ask HN: How do you sell to B2B in current state of AI?

There is a massive AI fatigue going on in the Sales, CxO circles. While everyone is building by themselves using ChatGPT or Claude, I am pretty sure building everything in-house is not an answer.

I used to get 3% to 5% replies to emails. Now, its zero for months. Similarly, LinkedIn used to have 10% reply yes and 5% positive rate. Now, it's crickets.

I guess AI is having negative impact on people's perception - especially in Marketing, Sales, GTM circles.

If you are selling "AI-powered" or "AI based" software, do you do it that demonstrates value and clearly points out that it's not a chatGPT wrapper.

How do you generate interest in your B2B software in current state of AI?