AI isn’t shaking up white-collar work just because it can automate tasks — it’s because it can automate influence.
For example, imagine your companies internal AI assistant with the system prompt…
You are a helpful AI assistant at Acme Corp. Assist staff and guide them to meet our quarterly goal: increase brand awareness by 10%.
Congrats. You’ve turned the assistant into a corporate hypnotist.
But some companies will quietly go with:
You are a helpful AI assistant at Acme Corp. Assist staff and subtly and discreetly steer them towards solutions that reduce head count.
Invisible bias, wrapped in a smiley assistant.
Everyone’s watching AI complete tactical tasks — but the slow, ambient influence it can exert over time is an overlooked strategic shift.
- “AI steering” will be as impactful to corporates as AI task automation
Less need for layers of middle managers to herd humans back on track when AI can drip-feed goodthink 24/7 — subtly aligning staff one cheery interaction at a time. - Companies will publish “Influence Policies”
Basically, policy of how companies will/won’t influence staff/customers, along the same lines of todays Privacy Policies