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The exchange became the the team's "official cryptocurrency exchange" and "official sleeve partner."
Jun 16, 2025, 2:24 p.m.
The price of cryptocurrency exchange WhiteBIT’s token, WhiteBIT Coin , climbed more than 30% in the last 24 hours after the exchange announced a high-profile partnership with Italian football club Juventus.
Under a new three-year deal, WhiteBIT became the “official cryptocurrency exchange” and “official sleeve partner” of Juventus, according to a press release.
Starting with the FIFA Club World Cup in 2025, the exchange’s logo will be featured on the right sleeve of the club’s Men’s First Team jersey.
The exchange described the agreement as a strategic collaboration focused on digital innovation and fan engagement. The price of its token surged shortly after the announcement was revealed.
(TradingView)
It’s worth noting that leading stablecoin issuer Tether has recently expanded its stake in Juventus to over 10%.
Francisco Rodrigues
Francisco is a reporter for CoinDesk with a passion for cryptocurrencies and personal finance. Before joining CoinDesk he worked at major financial and crypto publications. He owns bitcoin, ether, solana, and PAXG above CoinDesk's $1,000 disclosure threshold.
