Discover Your Style with Doppl

The way we shop for clothes is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) and augmented reality (AR). This move reflects broader industry trends towards personalized and immersive shopping experiences. Google Labs’ latest experiment, Doppl, is a prime example of this shift. Introduced on June 26, 2025, Doppl is an innovative app that allows users to virtually try on clothes, exploring different styles and discovering new looks.

By leveraging AI-powered technology, Doppl creates a digital version of the user, enabling them to upload photos of outfits from various sources, such as social media, friends, or stores. The app then generates videos of the user “wearing” the outfit, providing a more dynamic and engaging way to experience fashion. This feature is particularly useful for users who want to try out new styles without the hassle of physical try-ons or returns.

Doppl builds upon Google Shopping’s recent announcement, which introduced the ability to virtually try on billions of clothing items. By expanding on this capability, Doppl offers a more interactive and experimental approach to fashion shopping. Users can now save and share their favorite looks with friends and followers, seeking opinions and feedback to refine their personal style.

As a Google Labs experiment, Doppl is still in its early days and may not always produce perfect results. However, user feedback is crucial in shaping the app’s future development. By trying out Doppl, users can contribute to the evolution of virtual try-on technology, paving the way for more innovative and personalized shopping experiences.

Available on iOS and Android in the U.S. as of June 2025, Doppl is poised to revolutionize the fashion industry. With its unique blend of AI, AR, and social sharing, Doppl has the potential to transform the way we discover, try, and buy clothes.

Source: Official Link