Do you know what makes a hook impossible to ignore?

Step 1: Start with the Reader, Not Your Product

People don’t care about your product, they care about their problems.

Tip 2: Use Curiosity Gaps to Pull Them In

Make them want to know what happens next.

Tip 3: Be Specific, Not Vague

Specificity creates trust and interest.

Tip 4: Create Urgency or Scarcity

Make them feel they can’t afford to ignore this.
People act when they fear missing out or when time is running out.

Tip 5: Ask a Powerful Question

Use rhetorical questions that tap into fears, desires, or frustrations.

Tip 6: Shock or Surprise Them (carefully)

Say something unexpected, but still relevant.
Sometimes, breaking expectations grabs attention faster than anything else.

Tip 7: Speak Emotionally, Not Just Logically

“People buy with emotion and justify with logic.”