EA's New Owner Plans AI Pivot 'To Significantly Cut Operating Costs'– Report

After last week's leak of an EA buyout, an official agreement was announced that would see the game studio be bought out by PIF, Silver Lake, and Affinity Partners for a whopping $55 bn, with the current CEO, Andrew Wilson, remaining in his post for the time being. The deal is slated to go into effect in Q1 FY2027, pending shareholder and regulatory approvals. A subsequent report by The Financial Times, however, has provided slightly more details about the future of EA under its new ownership.

According to the new report, investors are banking on using AI to cut EA's operating costs and "manage a large debt load," indicating that we may see a drastic shift to the inclusion of AI in games, where it may replace developers and actors, although it is so far unclear exactly how EA and its new owners plan to leverage AI in the company's projects. This news comes mere months after the United Videogame Workers Union was founded, partially in response to the rise of artificial intelligence in gaming and mass layoffs that have plagued the gaming industry of late.