Engineers at our startup don't build features anymore

At our startup, engineers don't build features anymore. They build APIs that internal tools like Zapier, Make and N8n can connect to. Most "features" like running an SQL query, sending a push notification when product X is ordered gets built by ops or product folks using those tools.

If you've got the idea, you build and ship it yourself. It's fast, empowering and it keeps engineers focused on building a reliable, scalable, secure set of APIs. It also forces us to write better, cleaner APIs and the APIs stay stateless and focused. Debugging can be hard and sometimes duct-tape logic quietly piles up.

I think it's better than the usual model where eng is the bottleneck for every new flow. Has anyone else tried this kind of setup? Where does it fall down or is it the new normal?