Essay-Driven Landing Pages

SEP 30, 2024

There is a pretty unconventional way to build landing pages. Totally different from how like 99% of people do it nowadays. I'm calling them "essay-driven landing pages".

The Rules

• just words, no animations, no bento grids, no dark mode
• inject personality, founder writes it themselves
• one single button
• instead of just selling a product, sell an observation or a learning

Examples

Here are a few examples of an essay-driven landing pages:

Just to be clear, I do like Linear style landing pages, but they can be a bit over the top sometimes.