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3 weeks ago
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A client just asked me about his company’s ten-year goals and how his work fits into them. I immediately asked, how on earth can you plan a decade in advance??
Below are just some of the unplanned, surprising events of the past 10 years. And these are just the ones ChatGPT and I thought of first—there are certainly lots more, perhaps smaller but particularly affecting your industry or region. Which of these could you honestly say you could have anticipated and prepared for in 2015?
Making any sort of detailed strategy more than a year out is folly in a world changing this rapidly. But planning for disruption is certainly worth doing—how are you ensuring you can turn on a dime?
Brexit (2016–2020).
The #MeToo movement (2017–2018 peak).
Rise and fall of blockchain technology (2017–2022).
Covid pandemic (2020–2022).
Gamestop short squeeze (2021).
Nord Stream pipeline attacks (2022).
Russian invasion of Ukraine (2022– ).
Rise of large language models (2022–2025).
