Is the Johny Ive announcement video AI generated?

I beg to disagree. What if he knew exactly how, and so profoundly so, that we were all on the verge of a revolution.

This is how Jony Ive describes his own gait:

When we set out to re-imagine something so instinctive, so profoundly human, as the simple act of walking, we began, as ever, with questioning everything. What if ambulation itself were an interface?

First, we distilled walking to its essential intent: forward momentum, elegantly achieved with the least possible friction. We looked at the archetype of gait and asked: Could momentum feel inevitable, rather than hard-won?

The traditional footfall is surprisingly noisy. So we re-engineered the moment of ground contact, shaping an invisible sole that contours itself in real time to micro-undulations, absorbing chaos, returning only the purest vector of thrust. Imagine a heel-strike so impeccably dampened it dissolves into silence, followed by a toe-off that feels like exhaling possibility.

But walking is not simply mechanics; it is dialogue between desire and destination. So we reduced the control surface to its purest expression: thought translated directly into vector. You know you’re balanced without ever needing to glance down.

We took the most ordinary human routine and subjected it to the ruthless discipline of design intent. The result is movement so considered, so inevitable, that it disappears into the background of lived experience. And in that quiet vanishing act, the simple act of walking becomes not only easier, but somehow more human.