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3 weeks ago
3
Marcel and his co-founder built Bundle Social in 2023 out of their own need to post across multiple social accounts. When existing tools quoted them thousands per month, they hacked together an internal API-based poster. Friends in e-commerce asked for access, validating demand before the product was even polished. They pivoted from targeting social media managers to powering infrastructure for platforms, adopting API-first, post-cap pricing that reduced friction.
Growth has come from lean tactics: leveraging LinkedIn and e-commerce networks, sending thousands of cold emails with a ~2% conversion, participating daily on Reddit with genuine conversations, and closing deals through live chat. A one-month free Pro tier built trust and removed migration risk, letting customers test before committing. With just two founders still working full-time jobs, they grew to five-figure MRR, 250K connected accounts, and up to 190K posts per week.
Actionable Takeaways
- Build the tool you wish existed and validate quickly by seeing who else wants to pay for it, even if it’s rough
- Cold email works if you keep it simple: short intro, credibility signals, and a tight follow-up sequence
- Participate in niche communities (like Reddit) by offering real value, not fake testimonials, and let credibility compound
- Treat live chat as a sales engine. Most buyers want direct confirmation before paying—meet them in real time
- Offer a trust-building incentive (like one month free) to remove migration risk and give space for integration or testing
- Growth doesn’t always need big marketing. Network pull, genuine conversations, and repeatable outreach can add up to steady, compounding results
