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Role overview
A Media Buyer is responsible for purchasing advertising space and managing media campaigns across various platforms. You will analyze audience data to identify the best advertising channels and negotiate rates with media vendors to maximize ROI. Your role involves collaborating with creative teams to ensure that the messaging aligns with campaign goals while adhering to strict budgets. Attention to detail is crucial as you track campaign performance and report on results to stakeholders. You'll also stay updated on industry trends and emerging platforms to find new opportunities for effective advertising strategies.
Annual Salary – 2025
Currency
Average Salary $69,100
Junior Level
$41,460 - $55,280
Experience: 0-2 years
Middle Level
$55,280 - $82,920
Experience: 3-5 years
Senior Level
$82,920 - $124,380
Experience: 6+ years
Estimated Take-Home Pay
Expected monthly income after standard tax deductions (approx. 20%)
$4,607
Hourly Rate
$28.24 - $38.20 per hour
Based on 40-hour work week, rates may vary by region and company
Healthcare
Comprehensive medical, dental and vision insurance coverage for you and your family
Approx. $4,837 per year
Annual Bonus Range
Typical performance-based annual bonus range
$6,910 - $10,365
Equity Bonus
Company equity compensation based on local market standards and company policy
Up to $6,910
Total Housing Budget
Recommended monthly spending on rent/mortgage and utilities
Up to $1,200
Retirement Savings Target
Recommended monthly retirement account contribution
$900
Recommended Emergency Fund
Financial safety net for unexpected expenses and life events
$17,275 - 34,550
Monthly Savings Targets
Recommended amount to set aside each month for your financial security and future goals
Approx. $ 1,700
Education Requirements
Bachelor's in Marketing/Advertising
Professional Certifications
Google Ads Certification Digital Marketing Certification
Training & Development
- Comprehensive onboarding program with mentorship opportunities
- Cross-functional training opportunities
Required Skills
Core Skills
Media Buying Negotiation Analytical Thinking
Trending Skills
Programmatic Advertising Influencer Marketing
Emerging Skills
Voice Search Marketing AI in Advertising
Market Trends
Growth Rate
18% annual growth
Remote Work
Availability: Very High
Trend: Emergence of virtual office environments using advanced collaboration platforms and digital workspace solutions
Job Platforms
Jobicy Robert Half ZipRecruiter CareerBuilder WorkDay
Key Industries
FinTech Digital Marketing Gaming Industry Space Technology Quantum Computing Automotive Tech Telecommunications
Cross-Country Pay Scale
Explore Media Buyer salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in United Kingdom ($69,100).
Taiwan
Egypt
Philippines
Albania
Vietnam
New Zealand
Bosnia and Herzegovina
North Macedonia
Lithuania
JordanFrequently Asked Questions
What is the average Media Buyer salary in United Kingdom?
The average salary for a Media Buyer in United Kingdom is $69,100 per year. Entry-level positions (Junior Level) start at $41,460 - $55,280, while experienced professionals (Senior Level) can earn up to $82,920 - $124,380.
What skills are required for a Media Buyer role?
Core skills include Media Buying, Negotiation, Analytical Thinking. Trending skills are Programmatic Advertising, Influencer Marketing, while emerging skills focus on Voice Search Marketing, AI in Advertising.
What is the job market outlook for Media Buyers?
The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include FinTech, Digital Marketing, Gaming Industry, Space Technology, Quantum Computing, Automotive Tech, Telecommunications.
What benefits are typically offered to Media Buyers in United Kingdom?
Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.
What roles are similar to Media Buyer?
Similar positions to Media Buyer include Digital Media Buyer, Programmatic Buyer, Traditional Media Buyer, Advertising Specialist. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.
What is the hourly rate for Media Buyers in United Kingdom?
Based on a standard 40-hour work week, Media Buyers in United Kingdom typically earn between $28.24 and $38.20 per hour per hour. Rates may vary depending on location, experience level, and specific employer.
What are the core and trending skills for Media Buyers?
Core skills essential for Media Buyers include Media Buying, Negotiation, Analytical Thinking. The most in-demand trending skills currently are Programmatic Advertising, Influencer Marketing. Professionals looking to stay competitive should also keep an eye on emerging skills like Voice Search Marketing, AI in Advertising.
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