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MetaMask's rewards initiative aims to boost activity on Consensys’ Linea network and integrate its mUSD stablecoin.
Updated Oct 7, 2025, 5:10 a.m. Published Oct 7, 2025, 5:10 a.m.
MetaMask confirmed over the weekend in a post on X that it will roll out a new onchain rewards program in the coming weeks, setting aside more than $30 million in Linea tokens for its first season.
The wallet app described the initiative as “one of the largest onchain rewards programs ever built,” while stressing it is “not a farming play” but a way to “regularly give back” to users.
gm foxes 🦊
Yes, a rewards program is on the way. 👀
Any of the details you've previously seen/heard are not indicative of what is to actually launch. Let's talk a little bit about what the actual MetaMask Rewards program WILL be.
This program will yield referral rewards, mUSD…
Rewards will include referral bonuses, mUSD incentives, exclusive partner rewards, token access and other perks, MetaMask said.
Long-time users will receive special benefits, with the program explicitly connected to the long-anticipated MetaMask token.
“OGs will not be ignored,” the team wrote, hinting at allocations for early adopters.
Linea is Consensys’ in-house Ethereum layer-2 network, launched in September with a 9.4 billion token airdrop. Allocating $30 million in Linea for MetaMask Rewards ties two flagship projects together, effectively using MetaMask’s reach to bootstrap activity on the new rollup.
MetaMask’s mUSD stablecoin, issued by Stripe-owned Bridge, also launched last month and now has a circulating supply near $88 million.
With rewards tied partly to mUSD, the program is designed to create incentives across wallet, stablecoin and layer-2 infrastructure.
MetaMask has not clarified whether certain jurisdictions will be excluded or if anti-Sybil rules will be enforced, an important detail given the track record of rewards programs being gamed by farmers.
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