Mirrored Matching: Facial Similarity and the Allocation of Venture Capital

Abstract

Do subtle visual cues influence high-stakes economic decisions? Using venture capital as a laboratory, this paper shows that facial similarity between investors and entrepreneurs predicts positive funding decisions but negative investment outcomes. Analyzing early-stage deals from 2010-2020, we find that greater facial resemblance increases match probability by 3.2 percentage points even after controlling for same race, gender, and age, yet funded companies with similar-looking investor-founder pairs have 7 percent lower exit rates. However, when deal sourcing is externally curated, facial similarity effects disappear while demographic homophily persists, indicating facial resemblance primarily operates as an initial screening heuristic. These findings reveal a novel form of homophily that systematically shapes capital allocation, suggesting that interventions targeting deal sourcing may eliminate the negative influence of visual cues on investment decisions.