My first book exceeded $10k in sales, so I'm giving it away again for -50%

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Are You Ready to Redefine Your Design Career?

In a rapidly evolving digital landscape, product designers are no longer just crafting interfaces, they’re shaping systems, leading teams, and driving strategic impact. The Strategic Product Designer is your comprehensive guide to mastering this expanded role, equipping you with the mindsets, tools, and skills to influence product strategy, harness AI, and confidently lead.

This book bridges user-centric design, business strategy, and cutting-edge technology, empowering you to create impactful, ethical, and sustainable products. Whether you’re an individual contributor, a new design leader, or a seasoned professional, this guide will help you navigate complexity and future-proof your career.

What You’ll Gain

  • Strategic Mastery: Align user needs with business goals, technology, and ethics to drive product success.
  • UX Excellence: Master real-world UX processes, from research to prototyping and validation.
  • Leadership Prowess: Build and lead high-performing design teams while fostering collaboration across functions.
  • AI & Emerging Tech Insights: Leverage AI as a co-designer and design for AR/VR, IoT, and beyond.
  • Career Growth: Craft a standout portfolio, explore freelancing, and pursue continuous learning.

Content Overview

Spanning +375 pages across five parts, the book blends practical tools, real-world examples, and actionable frameworks:

  • Part I: Foundations of Strategic Design (Ch. 1–2): Understand the evolving role of product design, master systems thinking, and build deep user insights through contextual research, journey mapping, and inclusive design.
  • Part II: Craft & Workflow Mastery (Ch. 3–5): Hone your UX process with ideation, prototyping, and usability testing. Learn to design scalable systems, micro-interactions, and data-informed solutions, enhanced by AI-assisted testing.
  • Part III: Strategy & Product Impact (Ch. 6–7): Translate design into product strategy, create flexible roadmaps, and demonstrate ROI through KPIs, experimentation, and storytelling.
  • Part IV: Leadership & Collaboration (Ch. 8–9): Lead design teams, manage remote workflows, and influence cross-functional partners. Build DesignOps to scale excellence and navigate organizational dynamics.
  • Part V: Future Design Practice & Career Growth (Ch. 10–11): Design with AI and emerging tech, address ethical challenges, and carve a strategic career path through specializations, freelancing, or entrepreneurship.

Who This Book Is For

Perfect for product designers at any stage:

  • Individual Contributors: Amplify your influence and strategic impact.
  • New Design Leaders: Build and inspire high-performing teams.
  • Experienced Practitioners: Stay ahead with AI, emerging tech, and modern workflows.
  • Career Switchers: Transition into strategic design with practical guidance.

Chapters at a Glance

  1. From Pixels to Systems: The Expanding Role of Product Design
  2. Deep User Understanding for Strategic Insight
  3. UX Process Mastery in the Real World
  4. Designing Quality Interfaces & Systems
  5. Testing, Learning, and Validation
  6. Product Strategy and Roadmapping
  7. Measuring and Demonstrating Design Impact
  8. Building and Leading Design Teams
  9. Cross-Functional Collaboration & Influence
  10. Designing with AI and Emerging Tech
  11. Crafting Your Career as a Strategic Designer

Join the Future of Design

In an era where design drives innovation, The Strategic Product Designer equips you to tackle complex challenges, lead with vision, and shape the future of products and organizations. Packed with actionable insights and forward-thinking strategies, this book is your roadmap to becoming a transformative design leader.

Get your copy today and elevate your design career to new heights!

I want this!

Patron copy with lifetime updates Show a special support for the author's work. Single copy in PDF, ePUB (Kindle), and any future formats. Lifetime updates for all editions + Extras.

+ Framework Templates - Design Brief, Project Brief, Project Release Timesheet
+ Case Studies - Apple iPhone, ...
+ Product Designer - Cheat Sheet
+ Product Designer - Glossary
+ 101 Tips for Product Designer
+ UI, UX and XC - Glossary
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