My first product launch – BuyerIQ

Traditional market research firms typically cost $15,000-$50,000 and take 6-12 weeks to deliver results. They conduct surveys, focus groups, and interviews which introduce sampling bias and delayed insights.

BuyerIQ provides instant market analysis for $39/month by leveraging research-validated AI models trained on 9,300 real purchase decisions. Instead of waiting months for a consultant's report, you get comprehensive demographic segmentation, TAM/SAM/SOM analysis, competitive intelligence, and go-to-market recommendations in 30 seconds.

Cost comparison: Traditional research = $15,000-$50,000 + 6-12 weeks. BuyerIQ = $39/month + 30 seconds per analysis.

Customer surveys are great for feedback on existing products but terrible for early-stage validation. People say they'll buy things they never actually purchase (stated preference bias). Survey tools like SurveyMonkey or Typeform cost $25-$75/month and require you to find respondents, design unbiased questions, and interpret results-all while getting unreliable data.

BuyerIQ predicts actual purchase intent using validated behavioral models, not self-reported intentions. You don't need to recruit survey respondents or worry about sample bias. Our AI analyzes 100+ demographic segments simultaneously, providing market sizing, competitive positioning, and channel recommendations that surveys can't deliver.

When to use each: Use BuyerIQ for product validation, market sizing, and go-to-market strategy before you have users. Use surveys for feature prioritization and satisfaction measurement after you have an existing customer base.

Market research consultants charge $150-$400/hour and typically require 40-100 hours for a comprehensive market analysis ($6,000-$40,000 total). The process includes kickoff meetings, survey design, data collection, analysis, and final presentation-taking 2-3 months from start to finish.

BuyerIQ delivers equivalent insights instantly for $39/month (5 analyses/day = 150/month). You get demographic segmentation, TAM/SAM/SOM modeling, competitive analysis, psychographic profiles, and go-to-market recommendations in under 60 seconds per analysis.

Plus, you can iterate on your product positioning in real-time instead of waiting weeks for consultant revisions.

Google Trends and keyword research tools (Ahrefs, SEMrush, etc.) show search volume and interest trends but don't tell you who will actually buy your product or how to reach them. They answer "How many people are searching?" but not "Who are these people and will they pay?"

BuyerIQ goes beyond search data to predict purchase intent by demographic segment. You learn:

• Which age groups have highest purchase intent (e.g., 28-32 year olds: 73%, 55-59 year olds: 34%)
• Income level correlations (e.g., $75K-$100K earners show 2x higher intent than $30K-$50K)
• Gender differences in motivation and messaging preferences
• Geographic targeting priorities
• Psychographic profiles and pain points by segment

Use both: Google Trends for demand validation and SEO strategy. BuyerIQ for customer profiling and go-to-market execution.