Netflix issues GenAI rules:no generative AI in final deliverables

Netflix asks partners to consider the following guiding principles before leveraging GenAI in any creative workflow: 

1. The outputs do not replicate or substantially recreate identifiable characteristics of unowned or copyrighted material, or infringe any copyright-protected works
2. The generative tools used do not store, reuse, or train on production data inputs or outputs.
3. Where possible, generative tools are used in an enterprise-secured environment to safeguard inputs.
4. Generated material is temporary and not part of the final deliverables.
5. GenAI is not used to replace or generate new talent performances or union-covered work without consent.

[...] If you answer "no" or "unsure" to any of these principles, escalate to your Netflix contact for more guidance before proceeding, as written approval may be required.

— Netflix, Using Generative AI in Content Production