New purchase tracking and promotions in Gmail

Chris Doan

Director, Gmail

Ahead of the busy shopping season, we're introducing updates in Gmail to help you stay on top of deliveries and find the most relevant deals and offers.

A simpler way to track purchases and deliveries

First, we’re rolling out a new view that brings all your purchase and delivery updates together in one place. This will give you a bird’s eye view of all your upcoming package deliveries in one simple, organized list. Don’t worry — we’ll continue to show packages that are set to arrive within 24 hours at the top of your primary inbox, as well as in a summary card within your purchase emails. This is an entirely new view that lets you see all purchase-related emails and package updates in one simple, streamlined interface.

If you're a fan of order tracking in Gmail, we think you’re going to love this update. This new view starts rolling out today on mobile and web to users around the world with personal Google accounts.

A more relevant Promotions tab

We're also updating the Promotions category in Gmail. Soon, you’ll be able to sort by “most relevant” promotional emails, making it easier to see updates from senders and brands that matter most to you — including ones you engage with the most. We’ll also incorporate helpful "nudges," which will highlight upcoming deals and timely offers so you don’t miss out.

While we’re excited about this new experience, we want to give users control over how they want these emails to be sorted. If you prefer to see these emails like they are today, you can simply select the option to sort promotional emails by "most recent” instead of “most relevant.”

These updates will start rolling out in the coming weeks on mobile to users in their personal Google accounts.

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