Patek Philippe will raise prices by 15% today

Patek Philippe prices will rise by around 15% on Monday in the United States, WatchPro sources have revealed.

Margins for the brand’s authorised dealers will also be trimmed to 31%.

Increasing prices while cutting dealer margins is a tactic used back in April, when President Trump’s new tariff rates were first announced.

It is designed to spread the pain of the additional 39% tariff, which kicked-in for all Swiss-made watches landing in the United States on August 7, across brands’ in-country importers, retailers and customers.

Patek Philippe has been contacted for confirmation.

The 15% price rise would take the price of an Cubitus in gold, advertised today for $80,346, to over $100,000, once local sales taxes and the cost of the new tariff is added next week.

The same gold Cubitus watches in the UK retail today for £65,600, the equivalent of around $88,000.

It is not yet known whether Patek Philippe or other Swiss watchmakers will allow this type of price differential to remain or whether, as Breitling’s CEO Georges Kern has suggested, there will be a worldwide adjustment to maintain price parity between markets.

WatchPro has been monitoring the American prices for a basket of 40 Swiss-made watches since before the additional 39% tariff began.

No price rises have been seen up until this week, but it is looking like that will change from September 15 unless a trade deal can be reached in the coming days.

If confirmed, this will be Patek Philippe’s third price rise in America this year.

January’s hike was attributed to the soaring price of gold and record strength of the Swiss franc.

Gold hit a new high this week of over $3,600 per ounce.

April’s rise was to cover a 10% rise in US tariffs.

September’s rise would be a reaction to a combination of the three key cost increases.