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Hey—Armidas here. Welcome to Pixel & Coin (@pixelandcoin), a newsletter at the crossroads of fintech, crypto, and marketing/design. If you build, brand, or use money tech, you’re in the right place.
I’ve spent 18 years in marketing and 8 years in fintech/crypto, working across products that shipped, scaled, and sometimes surprised even us. One highlight: on one ICO project, our team raised $30M+ in a very short window. That experience—and the lessons from wins and misses since—shapes how I think about markets, growth, and storytelling in finance.
Because I want to go deeper. I’m here to learn in public, find like-minded people, and trade notes with founders, growth leads, designers, and anyone wrestling with how money moves. I’m also here to pressure-test ideas: what actually works in 2025, what doesn’t, and where the signal is hiding.
Operator-grade marketing know-how. Hands-on playbooks from high/medium/low-risk growth tactics, with clear guardrails and when to use each.
Real founder/operator interviews. Not just crypto or fintech—also power users in other industries. What problems do they face? What really moves metrics?
Regulation explainers by country. What companies exist, how they’re licensed, and what a builder or user needs to know—plain language, zero fluff.
Crypto that makes sense. No hype, no signals to “ape in.” Just clear breakdowns of what’s happening, why it matters, and who’s affected.
Cadence: Two meaty posts per week—one deep-dive or interview, plus one practical playbook/teardown. Occasional bonus notes if something urgent breaks.
Fintech & crypto founders who need clear go-to-market thinking.
Marketing & design leads who want crisp frameworks and examples.
Power users curious about how products are built, regulated, and adopted.
Skeptics who want substance over noise.
Clarity beats hype. If we can’t explain it simply, we don’t publish it.
Evidence > opinions. Tactics must tie to numbers, not vibes.
Design is distribution. Brand, UX, and narrative are growth levers.
Regulation is product. Your roadmap and your license are intertwined.
No investment advice. Ever. This is information and analysis only.
Comment with your experiences, counter-examples, and tools you love.
Reply if you want to be interviewed (or nominate someone).
Share this with one builder or marketer who’ll get value.
If you’ve read this far, you’re already part of the early crew. Hit Subscribe, and let’s build a smarter, clearer conversation around money tech.
— Armidas
