Project researches harmful social media content and its influence on middle-aged

At SMIDGE, we recognize the vital role

that middle-aged individuals play in our society.

Through dedicated research and thoughtful strategies, we are helping to ensure that their voices remain informed and resilient in the face of online challenges.

SMIDGE is an EU-funded Horizon Europe research project exploring how online narratives shape public discourse among middle-aged individuals. We examine the appeal of harmful social media content and its influence on this demographic, aiming to foster a more informed and resilient digital environment. Our goal is to equip media professionals, security officers and policymakers with valuable insights and evidence-based recommendations through reports, e-courses, policy briefs and engaging counter-narrative content.
 

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Misinformation and conspiracy theories online pose significant challenges for governments and society today. Social media algorithms often amplify these narratives, as they generate higher engagement and revenue. This trend can influence public perceptions of democratic institutions, trust in science, and even incite calls for disruptive actions against elected governments.

Understanding the dynamics of online extremism is crucial for safeguarding political discourse and democratic processes. Efforts to combat these challenges must consider diverse demographic perspectives and behaviors across all age groups. By addressing these issues comprehensively, we can promote informed digital citizenship and protect societal values in the digital age.

In today's digital age, extremist narratives thrive online, appealing to individuals across all age groups who engage with both traditional media like TV and newspapers and online platforms. Middle-aged adults, aged 45-65, play significant roles in shaping public opinion and discourse. Their experience and leadership contribute to societal norms and values, influencing how information is consumed and shared.

While they may approach digital platforms differently than younger generations, their engagement with online media is substantial. Understanding their perspectives and interactions online is crucial for addressing misinformation and extremism effectively. The SMIDGE project seeks to explore these dynamics, highlighting the pivotal role middle-aged individuals play in shaping digital conversations and informing future strategies for promoting digital literacy and responsible online behavior.