What is the Prompt Engineering Conference
The Prompt Engineering Conference is the world's first event exclusively dedicated to prompt engineering. We are
pioneers in this field. Our close connections with top researchers, influencers, educators, and presenters ensure
a strong, inspirational, and skill-enhancing experience for all participants.
We firmly believe in the significant and substantial contribution of prompt engineering to the development of
AI-infused applications. To introduce this topic as an essential skill for modern developers, or even as a
distinct job title, we organized this conference exclusively dedicated to this field.
Topics
- Development
Using prompts in production-ready apps. Helping companies adopt generative AI by sharing use cases, best
practices, and lessons learned.
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Experimentation
Pure research, experiments, arts, and ideas - the "tomorrow" of prompt engineering, if you wish.
Audience
The Prompt Engineering Conference is open to everyone who wishes to attend, present, and collaborate. We
intentionally keep it online to accommodate participants from around the globe. Although we dive deeply into
prompt engineering, this event is not solely for technical individuals. One unique aspect of this discipline is
its accessibility to multiple professions: developers, linguists, data scientists, domain experts, and more—all
can become successful prompt engineers.
Using AI policy
We believe that 100% (or so) AI-generated sessions will not meet the quality standards we expect. At the same
time, we encourage presenters to use prompt engineering to improve their talk proposal and session content.
Richard Marginson
RDEL Group
Are you ready to harness the full power of AI, but not sure where to start? This presentation is for you! We'll demystify prompt engineering and show you how to build a custom prompt library and internal training program right within your own agency or team.
Many agencies struggle to consistently leverage AI across all their services. We faced the same challenge and developed a sustainable framework to empower our various teams and roles, including sales, business development, marketing, strategy, campaign management, development and project management. In this session, we'll share our journey, including the pitfalls we encountered, so you can avoid common mistakes.
You'll learn practical strategies for:
- Crafting effective prompts that get the results you need, with consideration for the job to be done and client needs
- Organizing your prompts into a valuable, easy-to-use library, including how to iteratively improve on prompts as a team
- Training your team to confidently and consistently use AI tools, including selecting the right model and tool for the job to be done
Join us to discover how a well-designed prompting framework can streamline your workflows, enhance client support, and unlock new efficiencies for agencies.
With over 18 years of experience, Richard embodies a key value of RDEL Group: “Explore What’s Possible”. As a Business and Commerce Marketing graduate from the John Molson School of Business at Concordia, Richard is responsible for RDEL's products and operations, including AI. He ensures the goals and objectives of our partners and clients are met by leading RDEL’s AI and paid media teams. Richard's role extends into the oversight of all reporting, technology, and ancillary marketing services that RDEL offers.
During Richard’s previous roles with RDEL, he shepherded major changes to the marketing division which resulted in significant growth for the company. At the paid media division, Media Propulsion Laboratory, what was once a three person team has expanded to an 12 person team within the last 2 years with an impressive client roster. The seamless expansion would not have been possible without Richards' keen leadership skills.
Richard has secured impressive results for MPL’s clients. For example through-out our nearly 10 year partnership with Xplore, a rural and remote internet service provider, he secured an overall conversion increase of 221%, accompanied by a 43% reduced cost per acquisition (CPA).
Prior to joining RDEL, Richard managed and grew accounts at The Canadian Professional Sales Association, AutoTrader, Xplore (formerly Xplornet), and VIA Rail Canada.
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