Two Gen Z founders Arhan Chhabra and Max Morganroth developed a fintech startup aiming to democratize travel rewards. Their company, Rove has three primary solutions to add points to their accounts. According to Morganroth, 70 million Americans don’t have sufficient credit history to access these reward schemes. Rove offers a universal airline and hotel loyalty currency. Users can earn Rove Miles through everyday activities like shopping (eg. Nike), and booking flights and hotel stays, without the requirement of optimizing their credit cards.
The Builders
Max Morganroth, 22 = a frequent traveler, saw the inefficiency of earning milesAt 22 years old, Max developed a passion for traveling but every time when booked a flight, he noticed something frustrating: the best travel rewards were locked behind barrier credit cards. Like many Gen Z’ers, Max either didn't have the credit history or the age requirements to unlock those rewards.
Arhan Chhabra = The teenage prodigy behind the Technology (The Magician) Arhan, a Harvard dropout, experienced in coding and economics was growing up in an age of digital platforms. He experienced the value of creating flawless products. With a deep understanding of how Gen Z interacts with technology, he decided to join forces with Max Morganroth to bring Rove Miles to life.
Traditional travel rewards programs often exclude younger adolescents due to the age requirements. Rove addresses this point by permitting users to earn miles through:
Shopping: Earn miles by shopping at over 7,00 merchants via the Rove Chrome Extension
Hotel Bookings: Up to 25x miles on hotel stays booked through Rove Miles
Flight Bookings: 3x bonus miles on flights booked through Rove Website, in addition to airline miles.
These miles can be redeemed through 12 global loyalty programs, 90% of global airlines, and 200,000+ hotels, offering discounts of up to 90% compared to standard credit card travel platforms. Their Chrome extension is similar to Honey and Klarna.
This startup is significantly flourishing through social media platforms and globally is aiding people through their travel programs. Rove claims to mainly aid Gen Z to earn miles without traditional credit cards.
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