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OpenAI CEO Sam Altman announced on a new company podcast today that GPT-5 is expected to launch this summer, marking the next major leap in the company’s generative AI capabilities. However, he did not disclose a specific date.
The announcement comes amid rising competition in the AI arena and growing scrutiny over how these tools are developed and deployed. Business Insider reported that GPT-5 is shaping up to be a significant upgrade over GPT-4, with early testers calling it “materially better.”
Meanwhile, OpenAI’s primary revenue comes from enterprise customers buying beefed-up versions of ChatGPT, and GPT-5 is poised to be the next big play to sustain that momentum.
Altman also weighed in on the possibility of ads on ChatGPT, saying he’s “not totally against” the idea—a shift that could reshape how the chatbot is monetized.
However, he warned that it would take “a lot of care” to get the experience right. Unlike social media or web search, where users expect some level of monetization, Altman emphasized that modifying the model’s output based on who pays for the ad would be “a trust-destroying moment” for its users.
Instead, he floated the idea of showing ads outside the large language model’s output stream. Altman didn’t specify what form those ads might take or where they might appear, such as a sidebar or footer.
“But the burden of proof there, I think, would have to be very high,” he said. “And it would have to feel really useful to users and really clear that it was not messing with the LLM’s output.”
But as OpenAI pushes forward with GPT-5 and new monetization ideas, it’s also facing mounting legal challenges and questions over user privacy.
In its legal battle with The New York Times over copyright infringement, a court ordered OpenAI to preserve all output log data from ChatGPT—even if users request deletion or privacy laws would normally require it. OpenAI’s current policy is to retain deleted chats for 30 days before erasing them. The company plans to appeal the ruling.
ChatGPT stores troves of sensitive data, and “privacy needs to be the core principle of using AI,” Altman said on the podcast when asked about The Times’ request.
“It’s a crazy overreach of The New York Times to ask that,” he added.
