Seriously, How Do You Get More Reviews on Amazon Products?

Alright, fellow Amazon sellers, let’s be real. We all obsess over them: product reviews. They’re the lifeblood of our listings, right? Good ones have you on cloud nine; a random bad one and your day is shot. And the eternal question is, how do we actually get more reviews on Amazon products when it feels like pulling teeth sometimes? Without doing something nefarious that’d land us in Amazon jail, that is.

Put aside the bewildering lingo for the moment. On a fundamental level, receiving positive reviews begins with. being good.

You already know this, but it’s incredible how frequently it is forgotten when we are star-hunting:

1. Is your product actually cool? Like, would you be stoked to receive it? If your product is amazing, people can’t help but want to share it.
   Is your advertisement the truth, the whole truth, and nothing but the truth? Honest pictures, accurate descriptions — no one likes a surprise (the negative kind, at least) when they open that Amazon box. Mismanaged expectations are review-killers.
2. Are you actually being kind to your clients? Absurd, I know! But honestly, incredible customer service can turn that frown upside down. Quick, supportive response when a person has a problem can actually get you more stars than if everything had gone right.
3. And hello, are you even requesting reviews from your customers? Easy-sounding, right, but a lot of the fantastic sellers with satisfied customers just. don’t. Or they don’t know how without being obnoxious or policy-violating. The reality is, a lot of happy customers will gladly provide feedback, they just need a polite, compliant reminder.

Amazon is not keeping us completely in the dark. They do have some legitimate tools:

1. That “Request a Review” button in Seller Central? It’s your friend. It sends a nice, Amazon-approved email. The catch? It’s manual. Click, click, click for every order. Gets old fast, right? Especially when you’re dealing with a million other things.
2. Amazon Vine: If you are brand registered and debuting something new (or it simply doesn’t have a lot of reviews yet), this is worth looking into. You send a few free products to Amazon’s trusted “Vine Voices,” and they provide honest, in-depth reviews.

Alright, what else can we do that’s on the up and up?

1. Product Inserts — The Good Old Method: A little “thank you” card in your packaging is a lovely touch. You can ask for a review, but it must be totally neutral, like, “Love it? We’d be thrilled if you posted your thoughts on Amazon!” What you may not do is offer a discount for a review.
2. Follow-Up Emails (Beware!): Amazon already emails customers. If you’re emailing your own, make it brief, helpful, and 100% rule-compliant. No sales spam, no pleading.

So, that pesky “Request a Review” button? It works, but it’s time-consuming. What if you could get those Amazon-approved requests out there on a recurring basis without the everyday grind? That’s the magic of automation — a smart way of acquiring more reviews on Amazon products. It’s a question of making timely, polite requests when customers are most apt to respond, and freeing you up to focus on other aspects of your business.

If you’re tired of using manual clicks, give RateRiser a try. It’s designed to use Amazon’s official Selling Partner API, so it’s fully compliant and safe. And it’s smart — it’s designed not to send requests to potentially problem orders, like returns. That means you can ask for feedback more strategically.

Want to automate your review requests and make an impression?
[You can take a look at RateRiser here — it may be the helper you’re looking for!]

Just so we’re on the same page, there are some things that will land your Amazon account in hot water. Avoid them like the plague:

1. Buying fake reviews or providing gift cards/discounts for them.
2. Receiving feedback from your cousin, your mom, or your employees.
3. Posting reviews for your own work or bashing competitors.

Seriously, Amazon isn’t messing around. The risk (losing your selling privileges!) isn’t worth it.

Getting Amazon reviews is a matter of having an excellent product, being kind to your customers, and then employing intelligent, ethical methods of reminding them that their opinions are important.
It takes a little effort, but that foundation of real reviews is one of the most powerful investments you can make in your Amazon store.