Show HN: Lorelight – see how AI models talk about you

3 days ago 1

Frequently Asked Questions

What is AI narrative monitoring and why does it matter?

AI narrative monitoring tracks how artificial intelligence models (like ChatGPT, Claude, and Gemini) represent your brand, products, and industry. It matters because AI search is becoming a primary information source for consumers, often replacing traditional web searches. When someone asks an AI about your company or products, the response shapes their perception—without you ever knowing what was said unless you're monitoring.

How is Generative Engine Optimization (GEO) different from SEO?

While SEO focuses on ranking in traditional search engines like Google, Generative Engine Optimization (GEO) targets how your brand appears in AI-generated responses. AI models don't just rank websites—they synthesize information across sources, often creating completely new summaries. GEO requires different strategies to ensure AI models accurately represent your brand message, products, and competitive advantages.

What kind of AI misinformation risks should brands be worried about?

Brands face several AI misinformation risks: outdated product information, hallucinated features or pricing, misattributed competitor claims, factual errors about company history or practices, and negative sentiment based on limited sources. These misrepresentations can spread rapidly as users trust AI responses without verification, leading to reputation damage, lost sales, and customer confusion.

How can companies influence how AI models present their brand?

Companies can influence AI representations by creating comprehensive, authoritative content with clear factual statements; ensuring technical documentation is accessible to AI crawlers; strengthening digital footprint across trusted domains; maintaining consistent messaging across platforms; addressing misinformation promptly; and using structured data. Lorelight helps identify where brand narratives need correction or reinforcement.

Which AI platforms does Lorelight monitor for brand mentions?

Lorelight currently monitors two powerful AI platforms: OpenAI's GPT-4o and Anthropic's Claude 3.5 Sonnet. These models represent the cutting edge of consumer-facing AI that your customers are using daily. We selected these models for their widespread adoption and accuracy. As the AI landscape evolves, we plan to expand coverage to ensure your brand narrative is tracked across all relevant AI systems where consumers might encounter information about your company.

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