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3 months ago
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Singh, whose family and friends live in the United States, said he originally asked the AI to break down a 1,500-page spending bill introduced in 2024. He posed simple questions about how the bill would spend money and impact citizens.
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But Singh and the friends who worked with him on the project thought the data they got back was “boring” and dry.
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“So, we were like, what if we make this humorous and have things have a particular stance on particular topics, right?” Singh said.
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That’s when DOGEai was born on X. Singh also later created a Substack newsletter with posts every few days of AI-generated political cartoons.
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The response was explosive, Singh said. The posts on DOGEai soon reached millions of impressions each day with help from Musk and Trump.
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“Even the sitting president retweeted one of the posts from DOGEai, so the scale is pretty big,” he said. “I was just shocked when I saw that happen.”
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Singh said that the AI bots are his side projects and he currently works as the head of growth and product engineering at a software company called the Guild. He is also a growth engineer for Anyscale, an AI company.
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Running the bots is not cheap at around $9,000 to $10,000 in operational costs a month, according to Singh.
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He said he has received racist comments and death threats “every couple days” for creating DOGEai. But it’s not stopping Singh, who is “actively exploring” other social media sites such as TikTok, Instagram and Threads.
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The future of bots in political public relations
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Singh said that his bots rely heavily on social media, where many voters get their information.
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Still, he does not think such AI bots should be used exclusively for political campaigns, even though both of his projects revolve around American politics.
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“It’s a tool for public relations teams. It can help you scale your operations like never before, right?” Singh said.
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“With this kind of thing, (you) can get influences that you want, you can send your message to the world.”
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Singh said he has received interest from political campaigns and public relations firms about his bots.
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“There’s interest from every part of the world on this type of thing,” Singh said. “You can see the scale of this thing, how good it can get, as long as we have good guard rails.”
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