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84% of Gen Z Report Streaming While Working
San Francisco, CA — September 17, 2025 — Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) free ad-supported streaming service, today announced the launch of Productubity, a new Chrome extension designed to help fans stream smarter, and sneakier, while on the clock. Tubi is free streaming that entertains more than 100M MAU, engaging fandoms through 300,000 movies and TV episodes of familiar and adventurous stories. Starting today, Productubity lets streamers toggle from Tubi to a fictitious work screen with a single click, to keep the stream-a-thon from being perceived by their boss and co-workers.
Once users download this simple, fan-first tool from the Chrome Web Store, they can simply open Tubi in a Chrome tab and start streaming. When a supervisor walks by, one toggle of the Productubity icon will instantly switch the screen to a faux article about increasing productivity. When the coast is clear, toggle back to the “content” without missing the plot. Need something to watch at work? Tubi curated the perfect collection.
“Return-to-office may be back, but so is streaming. Productubity is our cheeky nod to fans who sneak in a stream between spreadsheets,” said Deirdre Hesseldieck, Senior Vice President of Viewer Product at Tubi. “This tool is our way of helping fans reclaim their time and their tabs. It’s a wink to the modern multitasker who knows how to balance the deadlines with drama.”
The launch of Productubity is inspired by data from the proprietary study, The Stream 2025: Audience Insights Shaping Streaming, which revealed habits of Gen Z employees:
- 84% of Gen Z workers report watching TV or movies while working
- Half of Gen Z workers stream while working
- 38% of viewers say they stream at their job site
- Nearly 48% of Gen Z workers admit to lying to their bosses about streaming while working
Productubity follows the recent launch of the company’s ad campaign, “Free Forever” that emphasizes the company’s brand promise of having all of the hits and none of the fees. Tubi is home to the world’s largest collection of Hollywood movies and TV shows, thousands of creator-led stories from creators like Jimmy Donaldson (aka MrBeast), Alan’s Universe, Jomboy Media, CelinaSpookyBoo and Steven He amongst others and hundreds of Tubi Originals made for the most passionate fans.
To learn more and download Productubity, please visit this link (site go-live is 9.17). For more information and to download The Stream 2025: Audience Insights Shaping Streaming, please visit this link.
About the Data: The survey referenced was conducted within the United States by The Harris Poll on behalf of Tubi from October 21, 2024, to November 1, 2024, among 2,502 18+ adults that stream video at least 1 hour a week.
ABOUT TUBI
Boldly built for fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world’s largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
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