What do you think about synthetic users for user testing?

User testing is important, but let’s be honest—it’s often a pain. Recruiting is slow, people flake, and results can be all over the place.

Lately I’ve been thinking: what if we could simulate real users instead? Like, agents that reflect actual roles, behaviors, and decision-making patterns.

Would you trust insights from that kind of setup?

Genuinely curious what others think.