Dieter Rams' Ten Principles: Liquid Glass

1 month ago 2

1 Good design is innovative

We added glassy effects because we were bored with flat design.

2 Good design makes a product useful

We decreased legibility so that you can enjoy the blurred backgrounds instead.

3 Good design is aesthetic

We made it look elegant half of the time, the other half we made it look rushed and unfinished.

4 Good design makes a product understandable

You don't need to understand, you just need to squint.

5 Good design is unobtrusive

Look, if you don't like it you can just turn it off… kinda.

6 Good design is honest

Nothing says honest like 100% transparency, right?

7 Good design is long-lasting

Yeah, well… remember Marble (Snow Leopard)? Those were the days…

8 Good design is thorough down to the last detail

We made the toggle switch longer, that is something only Apple can do.

9 Good design is environmentally-friendly

Tim said not to tell mother Nature about the extra power draw of all the extra effects!

10 Good design is as little design as possible

Well we kinda fudged this one, but hey 9 out of 10 ain't bad!?

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