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The Google logo is seen outside the company's offices in London, Britain, June 24, 2025. REUTERS/Carlos Jasso//File Photo Purchase Licensing Rights, opens new tab
BRUSSELS, Oct 14 (Reuters) - Alphabet's
(GOOGL.O), opens new tabGoogle has offered to make further changes to its search results in its latest attempt to avoid a European Union antitrust fine, according to a document seen by Reuters.
The world's most popular internet search engine modified its July proposal following feedback and criticism from vertical search engines, which are specialised search engines with links to a specific sector such as hotels, airlines, restaurants and transport services.
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Price comparison sites have also criticised its previous proposals.
Google has come under European Commission scrutiny since March for allegedly favouring its own services such as Google Shopping, Google Hotels and Google Flights over competitors. It risks a fine in the coming months, other sources have told Reuters.
The EU case is under the landmark Digital Markets Act, which sets out a list of dos and don'ts to limit the power of Big Tech, create room for rivals and increase choice for users.
Google said its latest tweaks were in response to calls that search results for third-party VSSs and Google should have the same information, functionality and features.
"We will create the opportunity for each VSS to show its own box on Search. A VSS box will be populated with results from that VSS inventory," the company said in its proposal.
It added the box would have the same format and information for third-party VSSs as for Google.
The winning bid for the box would be based on objective and non-discriminatory criteria and it would not share its rivals' data with others, Google said.
Suppliers - in essence hotels, restaurants, airlines and travel services - would be placed in a box either above or below the VSS box depending on the relevance to the user's query.
Google said it was keen to find a balanced solution and bring the EU investigation to a close but warned of risks ahead.
"We remain concerned that any further changes to Search would prioritise the commercial interests of a small set of intermediaries over European businesses who want to sell directly to their customers," a Google spokesperson said.
Reporting by Foo Yun Chee; editing by Barbara Lewis
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An agenda-setting and market-moving journalist, Foo Yun Chee is a 21-year veteran at Reuters. Her stories on high profile mergers have pushed up the European telecoms index, lifted companies' shares and helped investors decide on their next move. Her knowledge and experience of European antitrust laws and developments helped her break stories on Microsoft, Google, Amazon, Meta and Apple, numerous market-moving mergers and antitrust investigations. She has previously reported on Greek politics and companies, when Greece's entry into the eurozone meant it punched above its weight on the international stage, as well as on Dutch corporate giants and the quirks of Dutch society and culture that never fail to charm readers.
