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7 hours ago
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A not very exciting behind-the-scenes look watching WWDC. Here’s a look at how I juggled prep, posts, pins, and one no-so-patient pup.
WWDC is one of the most exciting Apple-related days of the year. It's months of speculation, parsing rumours, and getting hyped to see what's in store across all of Apple's platforms. It’s a day I have marked on my calendar for months in advance, and one I take off working to be able to watch the keynote and soak in the experience.
This isn't a "what Apple announced" type of blog post, nor is it any analysis of the event itself - there are plenty of outfits that will do a much faster and more thorough investigation of all that. This is a blog post that outlines what my day looked like watching WWDC from afar. I'm too implanted in the Apple community to be a casual & relaxed viewer, but I'm not invested enough to have any real ability to cover the event comprehensively. But if you were wondering what my day looked like (not sure why you would), here it is.
Preparation for WWDC began weeks ago. Throughout May, I started my annual WWDC Bingo Board and got up to speed with all the rumours and possible announcements expected at the event. A risky proposition of course, because the further out you start the greater the chance that rumours will shift and change, as again they did this year. However, if I wait until the last minute, the entire project becomes rushed and even more stressful. My usual strategy is to list 15 to 20 items that I'm certain of and leave 5 to 10 that can vary based on updated rumours.
I also needed time to work on a WWDC wallpaper, which, although it doesn't look very glassy, still came out well.
2025.06.09
Woke up at 7:03 to the sound of my dog snoring in my ear and kicking me in the back. I shower, have breakfast, and head upstairs to start prepping my first round of pre-WWDC posts. A few days out from the event, I'm usually focused on planning and scheduling the content I want to share each morning. Apple events drive engagement, so keeping the account active throughout the day requires thinking ahead, from deciding which photos to take to planning how to space out posts leading up to the Keynote.
Tell me you hate stopping for photos without telling me you hate stopping for photos.
The first post of the day is done, and I am out the door for a 4km walk with the dog. This serves multiple purposes: it's exercise for me, but more importantly, it tires her out, allowing me to sit and focus on the event for the next several hours.
Returning from the walk, I rush back out, grab a few groceries, post another quick update, and manage to squeeze in a 20-minute Fitness+ workout ahead of the main event. Then, I grab coffee and water and sit down to do my final prep.
Quick 20-minute upper body Fitness+ workout prior to the keynote.
T-minus 10 minutes, and the pre-keynote chaos has officially begun. I'm scrambling to organize my windows, transfer my CleanShotX license to this machine (it wasn't activated for some reason), update a few lingering apps, and make some last-minute edits to posts I want to make. I do this to myself every year, thinking I have everything organized until the very last second when I realize I don't.
The event itself is a blur. I am often so focused on paying attention to a few details and working on publishing posts during the Keynote that I probably miss a good 60-70% of the features announced. In the days that follow, I'll rewatch the Keynote, making sure to sit down & enjoy it, and I have my slate of go-to tech podcasts that'll provide exhaustive recaps of the event. I know I get a bit spammy during the event, but I try to balance the posts everyone is making (you know, of the bento boxes and such) with little observations and stagecraft jokes that (hopefully) make it all a bit more fun and unique to follow (like the Game Center rocket, or the unhinged trash panda document).
Then, right in the middle of the Keynote, FedEx pulls up to drop off a parcel that requires a signature. Shit! Thankfully, the gods were kind, and it all fell during the upcoming Apple TV+ segment. "Just one package today," the driver says, giving my dog a quick hello before heading off.
The package? A fresh batch of Basic Apple Guy pins I've been waiting weeks for! This time, along with the classic hard enamel, I've added a run of soft enamel pins - they've got a bold, vibrant finish I think you're going to love! Both will be back in the store shortly.
Soft enamel on the left, hard enamel on the right.
The event is now complete, a short 95-minute keynote this time, and my mind is spinning. The rapid-fire clicking, constant posting, and nonstop stream of content flying in. It's embarrassing to admit, but there is pressure to produce content in this engagement arms race, and the result is that the whole event can be quite overstimulating. I don't know how more seasoned reviewers, vloggers, and bloggers do it! I also know I won't be updating to the developer betas, so I miss out on a lot of that first-look content. Instead, I plan ideas for things I want to share or comment on in the coming days, jotting down some of my thoughts on the event for a future entry I might write.
Walk number two featured a bunch more rolling and other dog shenanigans.
But after about thirty minutes of that, I'm cooked, and I take a step back, tidy up my space, and go and touch grass. I leave my phone at home, load a calm playlist on the watch, and take my pup for her second walk of the day; a treat to her for being patient during the Keynote and a chance for me to unwind from the adrenaline rush of the morning.
“How do you keep your desk to clean?” Answer: I don’t.
I had this entry in mind to chronicle my thoughts on the event, so after returning from the walk, I began to put pen to paper and write it out. It's getting later in the day, so I'll leave things off here and head out to attend to the other tasks I need to complete today. Talk to you all later...
