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Cloudflare wants AI companies to pay up. The cloud infrastructure provider, which powers around 20% of the web, is launching a new experiment that would let publishers charge AI firms every time their bots scrape a site. It’s called Pay per Crawl, and it could reshape how content is accessed and monetized online.
Today on TechCrunch’s Equity podcast, hosts Kirsten Korosec and Max Zeff dig into Cloudflare’s big swing, why it’s a natural next step after a year of laying groundwork for bot-blocking tools, and whether the plan to sit at the center of a pay-for-content protocol is genius… or just wishful thinking.
Listen to the full episode to hear more about:
- How ICEBlock, an app for anonymously reporting ICE sightings, went viral thanks to backlash from former prosecutor Pam Bondi. ICEBlock is now one of the most-downloaded free iPhone apps in the U.S.
- Why Figma’s S-1 filing could set the stage for a blockbuster IPO, and what its 48% revenue growth says about demand for design tools.
- What Grammarly’s acquisition of Superhuman signals about its vision for the “agentic future” of productivity.
- Tesla co-founder JB Straubel’s new venture and how it might just challenge Tesla’s own storage business.
Equity will be back next week, and for those of you in the U.S., enjoy the long holiday weekend!
Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday.
Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.
Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University.
Kirsten Korosec is a reporter and editor who has covered the future of transportation from EVs and autonomous vehicles to urban air mobility and in-car tech for more than a decade. She is currently the transportation editor at TechCrunch and co-host of TechCrunch’s Equity podcast. She is also co-founder and co-host of the podcast, “The Autonocast.” She previously wrote for Fortune, The Verge, Bloomberg, MIT Technology Review and CBS Interactive.
Maxwell Zeff is a senior reporter at TechCrunch specializing in AI. Previously with Gizmodo, Bloomberg, and MSNBC, Zeff has covered the rise of AI and the Silicon Valley Bank crisis. He is based in San Francisco. When not reporting, he can be found hiking, biking, and exploring the Bay Area’s food scene.
